In business
'best known' beats 'best'
every time
Affordable and professional tv style marketing
for social media in Hawke's Bay
A ‘maven’ is a person who is highly knowledgeable or skilled in a particular area, often serving as an expert or trusted advisor.
As a participant in our Maventown marketing campaign, we create an array of custom-produced video content that will position you as the most trusted and knowledgeable person in your business category here in Hawke's Bay. We also cleverly manage the distribution of this advertising content in a way that enables a far greater reach and frequency than you could ever get on your own.
You should become a ‘Maven’ in our local Maventown - Hawke's Bay
Maventown - Hawke's Bay is a platform for businesses, organizations, and individuals to connect with their local audience and share information.
Maventown features provocative social media content highlighting the "experts" in our community that are here to help and inform.
Are you our next Maven?
There was a time not too long ago when businesses could advertise on local tv and have their video ads seen by thousands of residents regularly. The introduction of digital tv and proliferation of online content ended that media. Maventown has now effectively recreated that advertising vehicle providing a venue to secure top-of-mind awareness for your most important customers and prospects.
Throwing any old post onto a social media platform is not ‘marketing’
These days it has become usual for a business owner to think “I post, therefore I advertise”. But that couldn’t be further from the truth. Most posts and ads we see from businesses lack many of the important attributes of results-oriented advertising, like customer insights, memorable USPs and stimulating call-to-actions. In other words – many posts done by small businesses today are not only ineffective, but also a waste of time and money.
We know there is a better way.
Is having to post on Social Media a business burden you can do without?
Are you sick of feeling the pressure to post on Social Media every few days?
Are you exhausted trying to figure out what your next post has to say?
Are you forking out fees someone to write posts for you, but you can't see much benefit?
Are you paying hundreds of dollars a month to ‘push’ your posts, and seeing little return?
That is why we created Maventown
As two former international advertising professionals we know what great advertising content could be doing in the world of Social Media for local small businesses.
‘Maventown’ offers a marketing and advertising programme created by us so you, our client, can get the benefit of great advertising content that will help you to stand out on social media for years to come in your own local market area, and all for the same money you are probably paying right now.
OUR SERVICES
How does Maventown work?
All across NZ we have identified Maventown communities of about 25 km in radius around the CBD.
Each community can have only one type of each business e.g. one plumber, one dentist, one tyre shop etc. We will cap the number of businesses in any one community at 50.
Each member will get professionally managed media buying, benefiting not just from their own media budget but the combined spend of every other business in their Maventown community. That means up to 50 times the audience you would get on your own.
Each member business will get dozens of professionally produced videos as social media content.
Each member will get monthly reporting on their campaign performance.
Take advantage of the Buying Power of the Maventown Community
On top of receiving loads of professionally produced video content, being part of Maventown means you will enjoy the combined buying power and linked distribution of all Maventown - Hawke's Bay mavens!
Besides Maventown's paid advertising campaigns, your videos will be featured not only on your Facebook and Instagram accounts but also on Maventown Hawke's Bay's shared Facebook Page and Instagram account. This collective approach amplifies your reach by leveraging the combined media budget of all members, ensuring your content gets seen by many more people than if you were posting on your own. Viewers are much more inclined to watch content from a source they are familiar with, and even better, they tend to watch it for a longer period of time.
Let Maventown take the stress of Social Media advertising off of your shoulders
We want to give you back the hundreds of hours you spend on social media postings every year to work on more important things.
Maventown takes care of your content creation and your posting activity for you.
Never again will you ever have to worry about what to post about your business.
We will script, shoot, edit and produce dozens of pieces of film content containing tried and true advertising techniques to provide you with ad campaigns that work
We schedule and manage your content on Maventown, using data to drive your advertising effectiveness
We track your results, making sure the most effective content is working the hardest for you.
All this for a very reasonable monthly fee, probably about what you are already paying now.
If Google is the new Yellow Pages, Maventown is the new regional TV for local advertisers!
With Maventown, Social Media is no longer a business burden!
We solve the content problem
We solve the media placement problem
We solve the advertising effectiveness problem
And, we solve the $$$ wastage problem
Remember this is an Exclusive Opportunity!
Our service is on a limited, first-come, first-serve basis. We’re only accepting one business per category to ensure you have a unique edge in your local market area. Our Maventown Communities are filling fast - so talk to us today about grabbing a membership before it is too late!
ABOUT US
Meet the Maventown Pioneers
Roger Smith
Michael Layne Greenstein
Former International Strategy Director
at Saatchi & Saatchi, London
Former Executive Producer at
Gibson Lefebvre Gartner, Los Angeles
With over 50 years of combined experience we will craft for you a portfolio of engaging videos using proven techniques from the golden age of TV advertising.
This means your social media presence will be top-notch without any of the hassle.
With our media partners our clients will get the very best media buying available in the NZ market.
So, give us a call to find out how you can grab a ‘Maventown Community' membership in your area.
Michael greenstein
Roger Smith
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